1st March 2021 – UK technology business G2O Water Technologies is expanding its partnership network for the commercial-scale application of graphene-based water filtration membranes.
Following a series of investments and grants totalling approximately £5 million, the organisation is switching from product development to externally focused growth.
As well as moving to a high-tech campus in North West of England, G2O is completing two industrial validation trials. This includes a Carbon Trust funded pilot to treat wastewater from the UK’s largest industrial laundry company.
Apart from desalination and water supply in the developing world, the company sees significant need in the oil & gas, food & beverage and energy sectors, as well as large-scale cleaning of laundry and textiles and a myriad of other produced water sectors. The graphene-oxide-based technology mitigates the effect of the biggest problem faced by membrane users: biofouling, which costs them energy, chemicals and plant uptime, as well as shortening membrane lifetimes.
“It’s at last time to subject what we believe is a solid and valuable solution to the rigors of the toughest challenge to face this company yet: market acceptance,” said Chris Wyres, CEO of G2O Technologies.
“Our products are scientifically proven. We are confident they will deliver a significant reduction in the cost and environmental impact of water treatment, making membrane filtration efficient, sustainable and ubiquitous.”
As well as strengthening the team with key technology experts, G2O has appointed international marketing consultancy Blue Gold Marketing.
“We are delighted to be working with Blue Gold Marketing to develop our marketing strategy and look forward to engaging with new customers and partners to enable them to realise the transformational benefits that our products deliver,” he said.
Andrew Walker, Managing Director of Blue Gold Marketing, stated “At this pivotal stage in the company’s development, it’s crucial that the management team reviews how they have viewed themselves so far, what the competition is offering and, most importantly, perceptions among potential clients.”
“As G2O engages with the market, rapport with potential clients and partners are fundamental to demonstrate the potential this technology holds for making membrane filtration easier and more affordable.”